WORKSHOP

How to design solutions to stimulate a human-centered environment in São Paulo by promoting the use of bicycles in the city?

Urban mobility is one of the biggest challenges that cities have been facing in the last years. This is the result of the option for the individual transport at the expense of the collective ones. São Paulo, the most populous metropolis in Brazil, counts with the biggest national fleet of private vehicles. Pollution, immobility and stress are some of the effects brought by the increase of urban traffic congestion. Thus, a new way of thinking public space and public transportation systems became necessary.
In the last years, São Paulo municipality has been providing spaces for biking in the city. Bicycle lanes cycleway, shared paths and bicycle routes have been introduced in the urban fabric as new alternatives to urban displacement taking into account their potential for sport and leisure as well.

1. How to promote and improve the use of bikes as a mean of transport in São Paulo?

2. How to explore urban history and culture by bike activities in São Paulo?

3. How to help São Paulo municipality to create a better environment for bikes?

CHALLENGES

During 10 days International Students were put together in 6 interdisciplinary teams and invited to think and to work together to develop digital design proposals to promote and to increase the use of bicycles in the city. The teams were advised by Brazilian and Danish professors in digital technology, graphic design, digital interface design, urban issues, service design and interaction design.

All projects had to meet the following criteria:
- User experience
- Local resources
- Sustainable design principles
- Accessibility
- Urban issues
- Innovation and creativity

As a result of the this Initiative six proposes and prototypes were developed by the students and shared with the audience in the final presentation.

PROJECTS

Anne-Louise Bachmann

Caio Henrique

Eddie Terzi

Henrik Engstrøm

Josefine Devantier

William Alvelos

BIKE AND THE CITY

WORKSHOP

CHALLENGES

PROJECTS

PARTICIPANTS

Teachers

Students